What is it? Native advertising on SOVA is professionally produced content created by our highly skilled team of journalists and designers in collaboration with our partners or clients. It could appear as an article, video or editorial. The word "native" refers to this coherence of the content with the other media that appear on the platform.
How do we do it? We produce Native advertising in collaboration with our partners and clients so it meets your needs but also matches the tone, voice and
standards that SOVA's audience expects.
Why use native advertising? Native ads help our clients to build credibility and trust with consumers, satisfying brands' long-term goals.
What if I want to create my own content? If you create your own content and would like SOVA to publish it, we can do this too but we would be able to give it the same prominence and native advertising. This would be labelled as
'Sponsored content'.
Where is it published? - On SOVA's home page for a minimum of three 3-5 days depending on the fee that is agreed. It would also continue to appear in the SOVA Media Services of our website labelled as "sponsored content".
- We would consider posting the content to Facebook as Branded content and allow the client to republish and share the article depending on the content and the final agreement.
- The material can be posted outside the SOVA platforms only with the written permission of the publisher.
Reach: An average of 5,000-15,000 in the first week.
